Intro to Wayn
FOR PURPOSEFUL TECH
important disclaimer
important disclaimer
important disclaimer
If you don’t have the attention span to read this whole piece, that’s not your fault.
It’s the clearest sign of the problem we’re here to talk about.
If you don’t have the attention span to read this whole piece, that’s not your fault.
It’s the clearest sign of the problem we’re here to talk about.
THE PROMISE AND THE PRICE
THE PROMISE AND THE PRICE
THE PROMISE AND THE PRICE
Every revolution begins with hope. New tools expand what people can do, how far they can reach, and who they can become. But every wave of progress comes with a price. The industrial age promised abundance before revealing pollution and exploitation. The rise of modern transport brought freedom before showing its toll on cities and the planet. It’s a pattern we know well: early excitement focuses on what is gained, while the costs surface slowly.
Every revolution begins with hope. New tools expand what people can do, how far they can reach, and who they can become. But every wave of progress comes with a price. The industrial age promised abundance before revealing pollution and exploitation. The rise of modern transport brought freedom before showing its toll on cities and the planet. It’s a pattern we know well: early excitement focuses on what is gained, while the costs surface slowly.
Most technologies today do exactly what they were designed to do.
The unsettling part is realising what, exactly, that is.
Most technologies today do exactly what they were designed to do.
The unsettling part is realising what, exactly, that is.
Most technologies today do exactly what they were designed to do.
The unsettling part is realising what, exactly, that is.
For the last 15 years, the dominant tech business model has been brutally simple: capture attention, monetize attention, repeat. That’s the dashboard.
But behind the metrics they are optimizing for, sit a set of trade-offs almost no one outside the industry gets to vote on. When decisions get tough, the same pattern emerges:
* Revenue vs mental health → Revenue wins
* Addiction vs balance → Addiction wins
* Transparency vs data exploitation → Data exploitation wins
* Replacement vs repair -> Replacement wins
For the last 15 years, the dominant tech business model has been brutally simple: capture attention, monetize attention, repeat. That’s the dashboard.
But behind the metrics they are optimizing for, sit a set of trade-offs almost no one outside the industry gets to vote on. When decisions get tough, the same pattern emerges:
* Revenue vs mental health → Revenue wins
* Addiction vs balance → Addiction wins
* Transparency vs data exploitation → Data exploitation wins
* Replacement vs repair -> Replacement wins
THE MARKET CORRECTION HAS BEGUN — BUT FAR TOO SLOWLY
THE MARKET CORRECTION HAS BEGUN — BUT FAR TOO SLOWLY
THE MARKET CORRECTION HAS BEGUN —
BUT FAR TOO SLOWLY
Governments are stepping in where tech has failed. Australia has taken the unprecedented step of banning major social media platforms for minors to curb escalating digital harm. France and multiple U.S. states now mandate age verification for pornography. And across Europe, new rules require repairable devices, spare parts, and user-replaceable batteries.
But regulation moves slowly, and enforcement can take years to translate into real protection. And while others are building tools to help, they’re working in pieces, not systems.
Governments are stepping in where tech has failed. Australia has taken the unprecedented step of banning major social media platforms for minors to curb escalating digital harm. France and multiple U.S. states now mandate age verification for pornography. And across Europe, new rules require repairable devices, spare parts, and user-replaceable batteries.
But regulation moves slowly, and enforcement can take years to translate into real protection. And while others are building tools to help, they’re working in pieces, not systems.
the future we owe ourselves
the future we owe ourselves
the future we owe ourselves
Imagine a digital world that works for people, not against them.
A world where attention is honored, not harvested.
Where children can explore safely, and curiosity isn’t punished by exposure.
Where longevity is the rule, not the exception.
Where progress uplifts communities, not just corporations.
A world where technology reflects our values — not our vulnerabilities.
That’s the future we owe ourselves.
Not someday. Not theoretically.
But through the products we build.
Imagine a digital world that works for people, not against them.
A world where attention is honored, not harvested.
Where children can explore safely, and curiosity isn’t punished by exposure.
Where longevity is the rule, not the exception.
Where progress uplifts communities, not just corporations.
A world where technology reflects our values — not our vulnerabilities.
That’s the future we owe ourselves.
Not someday. Not theoretically.
But through the products we build.
a different kind of scoreboard
a different kind of scoreboard
a different kind of scoreboard
We are not here to reject technology.
We are about rejecting a set of incentives that consistently produces outcomes we do not want. So our scoreboard is simple, we choose:
We are not here to reject technology.
We are about rejecting a set of incentives that consistently produces outcomes we do not want. So our scoreboard is simple, we choose:
People Profit,
Wellbeing Engagement
Integrity Everything
People Profit,
Wellbeing Engagement
Integrity Everything
OUR 10% GIVE-BACK COMMITMENT
OUR 10% GIVE-BACK COMMITMENT
OUR 10% GIVE-BACK COMMITMENT
Many companies give a symbolic percentage back to the community. We don’t think that’s enough. We commit 10% of our profit to support communities across the globe — strengthening education, expanding access, and investing in grassroots resilience. If our work creates value, that value should flow outward.
And our commitment is fully transparent. The 10% we allocate will be tracked, showing exactly where funds go and the impact they create.
Many companies give a symbolic percentage back to the community. We don’t think that’s enough. We commit 10% of our profit to support communities across the globe — strengthening education, expanding access, and investing in grassroots resilience. If our work creates value, that value should flow outward.
And our commitment is fully transparent. The 10% we allocate will be tracked, showing exactly where funds go and the impact they create.
OPEN AND SUSTAINABLE BY DESIGN
OPEN AND SUSTAINABLE BY DESIGN
OPEN AND SUSTAINABLE BY DESIGN
Transparency isn’t a slogan — it’s our foundation. We provide clear visibility into what data is collected, by whom, and when. We’re opening the business too: a public dashboard will share salaries, financial performance, our product roadmap, and how decisions are made. And at the core, we stay open source — no black boxes, no closed walls, an environment anyone can inspect and build on.
Sustainability guides every choice, from materials and energy use to repairability and lifespan. We grow steadily and responsibly — no debt-driven shortcuts, no extractive scaling — just a company built to endure.
Transparency isn’t a slogan — it’s our foundation. We provide clear visibility into what data is collected, by whom, and when. We’re opening the business too: a public dashboard will share salaries, financial performance, our product roadmap, and how decisions are made. And at the core, we stay open source — no black boxes, no closed walls, an environment anyone can inspect and build on.
Sustainability guides every choice, from materials and energy use to repairability and lifespan. We grow steadily and responsibly — no debt-driven shortcuts, no extractive scaling — just a company built to endure.
OUR first step
OUR first step
OUR first step
We’re launching a phone — and an operating system — built with these principles at the core.
Because the needs of a child, a teen, and a professional are different, Wayn OS adapts to each stage of life: a pared-back essential experience for young children, a balanced teen environment without social media, and a focused pro setup for adults who need full capability without the noise.
Across every version, one thing never changes: the WAYN ecosystem does not host or enable content that conflicts with our values. Pornography, gambling, and similar extractive experiences are not part of our platform — not now, not ever.
Our hardware follows the same philosophy. It’s built to work seamlessly with the software — including a dedicated button that lets you shift into Essential Mode at any moment. It’s engineered to last, simple to repair, and built with components chosen to deliver uncompromising quality and performance.
We’re building a system designed to work with you — not against you.
We’re launching a phone — and an operating system — built with these principles at the core.
Because the needs of a child, a teen, and a professional are different, Wayn OS adapts to each stage of life: a pared-back essential experience for young children, a balanced teen environment without social media, and a focused pro setup for adults who need full capability without the noise.
Across every version, one thing never changes: the WAYN ecosystem does not host or enable content that conflicts with our values. Pornography, gambling, and similar extractive experiences are not part of our platform — not now, not ever.
Our hardware follows the same philosophy. It’s built to work seamlessly with the software — including a dedicated button that lets you shift into Essential Mode at any moment. It’s engineered to last, simple to repair, and built with components chosen to deliver uncompromising quality and performance.
We’re building a system designed to work with you — not against you.
a journey we can't take alone
a journey we can't take alone
a journey we can't take alone
We’re not claiming to have every answer. This is a long journey, and there’s work ahead to reach the full potential of what we’re building. But the fear of getting things wrong cannot become a reason to stay still. We’re committed to proving that a different model of technology can work — and to showing why it matters for the people who use it and the communities it touches.
We’re beginning the work, but this change won’t happen alone.
Join the waiting list to follow the journey from the inside — with exclusive content, early updates, and priority access to the first release of our software and device.
If you’re interested in supporting, contributing, or exploring investment opportunities, reach us at connect@wayn.co.
We’re not claiming to have every answer. This is a long journey, and there’s work ahead to reach the full potential of what we’re building. But the fear of getting things wrong cannot become a reason to stay still. We’re committed to proving that a different model of technology can work — and to showing why it matters for the people who use it and the communities it touches.
We’re beginning the work, but this change won’t happen alone.
Join the waiting list to follow the journey from the inside — with exclusive content, early updates, and priority access to the first release of our software and device.
If you’re interested in supporting, contributing, or exploring investment opportunities, reach us at connect@wayn.co.
JoiN THE WAITLIST
