connect@wayn.co
connect@wayn.co
connect@wayn.co
Intro to WAYN
FOR INTENTIONAL TECH
important disclaimer
important disclaimer
important disclaimer
If you don’t have the attention span to read this whole piece, that’s not your fault.
It’s the clearest sign of the problem we’re here to talk about.
If you don’t have the attention span to read this whole piece, that’s not your fault.
It’s the clearest sign of the problem we’re here to talk about.
THE PROMISE AND THE PRICE
THE PROMISE AND THE PRICE
THE PROMISE AND THE PRICE
Every revolution begins with hope. New tools expand what people can do, how far they can reach, and who they can become. But with every wave of progress comes with a price. The industrial age promised abundance before revealing pollution and exploitation. The rise of modern transport brought freedom before showing its toll on cities and the planet. It’s a pattern we know well: early excitement focuses on what is gained, while the costs surface slowly. By the time those harms are clear, the systems built on them are deeply entrenched. And so the work of repair falls to the people who refuse to accept that progress must come with collateral damage — those who believe innovation should expand our lives, not outweigh them.
Every revolution begins with hope. New tools expand what people can do, how far they can reach, and who they can become. But with every wave of progress comes with a price. The industrial age promised abundance before revealing pollution and exploitation. The rise of modern transport brought freedom before showing its toll on cities and the planet. It’s a pattern we know well: early excitement focuses on what is gained, while the costs surface slowly. By the time those harms are clear, the systems built on them are deeply entrenched. And so the work of repair falls to the people who refuse to accept that progress must come with collateral damage — those who believe innovation should expand our lives, not outweigh them.
Most technologies today do exactly what they were designed to do.
The unsettling part is realising what, exactly, that is.
Most technologies today do exactly what they were designed to do.
The unsettling part is realising what, exactly, that is.
Most technologies today do exactly what they were designed to do.
The unsettling part is realising what, exactly, that is.
For the last 15 years, the dominant tech business model has been brutally simple: capture attention, monetize attention, repeat. That’s the dashboard.
But behind the metrics they are optimizing for, sit a set of trade-offs almost no one outside the industry gets to vote on. When decisions get tough, the same pattern emerges:
* Revenue vs mental health → Revenue wins
* Addiction vs balance → Addiction wins
* Safety vs exposure → Exposure wins
* Transparency vs data exploitation → Data exploitation wins
* Replacement vs repair -> Replacement wins
For the last 15 years, the dominant tech business model has been brutally simple: capture attention, monetize attention, repeat. That’s the dashboard.
But behind the metrics they are optimizing for, sit a set of trade-offs almost no one outside the industry gets to vote on. When decisions get tough, the same pattern emerges:
* Revenue vs mental health → Revenue wins
* Addiction vs balance → Addiction wins
* Safety vs exposure → Exposure wins
* Transparency vs data exploitation → Data exploitation wins
* Replacement vs repair -> Replacement wins
The result isn’t an accident.
It’s the logical outcome of optimising for the wrong things.
The result isn’t an accident.
It’s the logical outcome of optimising for the wrong things.
The result isn’t an accident.
It’s the logical outcome of optimising for the wrong things.
We now have enough data to stop pretending this is neutral. Studies across the US and Europe show rising addictive social media use among young people. Anxiety, sleep disruption, and compulsive checking are climbing fast. And parents see something even more worrying: children glued to screens, attention spans collapsing, and platforms pushing content no parent would knowingly allow into their home.
None of this is surprising. When data is at the core of what’s being monetized, we become the product. And when growth is everything, obsolescence becomes a strategy.
We now have enough data to stop pretending this is neutral. Studies across the US and Europe show rising addictive social media use among young people. Anxiety, sleep disruption, and compulsive checking are climbing fast. And parents see something even more worrying: children glued to screens, attention spans collapsing, and platforms pushing content no parent would knowingly allow into their home.
None of this is surprising. When data is at the core of what’s being monetized, we become the product. And when growth is everything, obsolescence becomes a strategy.
the market correction has already begun
the market correction has already begun
the market correction has already begun
Governments are stepping in where tech has failed. The EU now requires repairable devices, spare parts, and user-replaceable batteries. The UK’s Online Safety Act targets addictive design and demands real age checks for minors. France and multiple U.S. states now mandate age verification for pornography. Belgium has banned loot boxes as gambling. And health authorities worldwide are treating digital addiction as a public health issue, not a personal flaw.
But regulation moves slowly, and enforcement takes years to translate into real protection. And while others are building tools to help, they’re working in pieces, not systems. The shift has begun, but the answers are still scattered — not yet equal to the size of the problem.
Governments are stepping in where tech has failed. The EU now requires repairable devices, spare parts, and user-replaceable batteries. The UK’s Online Safety Act targets addictive design and demands real age checks for minors. France and multiple U.S. states now mandate age verification for pornography. Belgium has banned loot boxes as gambling. And health authorities worldwide are treating digital addiction as a public health issue, not a personal flaw.
But regulation moves slowly, and enforcement takes years to translate into real protection. And while others are building tools to help, they’re working in pieces, not systems. The shift has begun, but the answers are still scattered — not yet equal to the size of the problem.
the future we owe ourselves
the future we owe ourselves
the future we owe ourselves
Imagine a digital world that works for people, not against them.
A world where attention is honored, not harvested.
Where children can explore safely, and curiosity isn’t punished by exposure.
Where tools respect our time, our privacy, and our attention.
Where longevity is the rule, not the exception.
Where transparency replaces guesswork, and trust replaces manipulation.
Where progress uplifts communities, not just corporations.
A world where technology reflects our values — not our vulnerabilities.
That’s the future we owe ourselves.
Not someday. Not theoretically.
But through the products we build, the principles we commit to, and the incentives we choose to redesign.
Imagine a digital world that works for people, not against them.
A world where attention is honored, not harvested.
Where children can explore safely, and curiosity isn’t punished by exposure.
Where tools respect our time, our privacy, and our attention.
Where longevity is the rule, not the exception.
Where transparency replaces guesswork, and trust replaces manipulation.
Where progress uplifts communities, not just corporations.
A world where technology reflects our values — not our vulnerabilities.
That’s the future we owe ourselves.
Not someday. Not theoretically.
But through the products we build, the principles we commit to, and the incentives we choose to redesign.
a different kind of scoreboard
a different kind of scoreboard
a different kind of scoreboard
We are not here to reject technology.
We are about rejecting a set of incentives that consistently produces outcomes we do not want. So our scoreboard is simple, we choose:
We are not here to reject technology.
We are about rejecting a set of incentives that consistently produces outcomes we do not want. So our scoreboard is simple, we choose:
People Profit,
Wellbeing Engagement
Integrity Everything
People Profit,
Wellbeing Engagement
Integrity Everything
And while many give a symbolic percentage back to the community, we don’t think that’s enough. We commit 10% of our profit to support communities across the globe — supporting education, access, and grassroots resilience. If our work creates value, that value must flow outward.
Sustainability guides every choice we make — from product design to daily operations. We build to the highest standards we can for people and the planet, focusing on materials, energy use, repairability, and lifespan. And we believe in steady, sustainable growth: no debt-driven shortcuts, no extractive scaling, just a clear purpose and a company designed to endure.
And while many give a symbolic percentage back to the community, we don’t think that’s enough. We commit 10% of our profit to support communities across the globe — supporting education, access, and grassroots resilience. If our work creates value, that value must flow outward.
Sustainability guides every choice we make — from product design to daily operations. We build to the highest standards we can for people and the planet, focusing on materials, energy use, repairability, and lifespan. And we believe in steady, sustainable growth: no debt-driven shortcuts, no extractive scaling, just a clear purpose and a company designed to endure.
OPEN by design
OPEN by design
OPEN by design
Transparency isn’t a slogan for us — it’s the foundation. We build with data privacy in mind and give people clear, upfront visibility into what is being collected and by whom, pre and post installation. We’re also opening the business itself: a public dashboard on our website will share real information about salaries, financial performance, our product roadmap, and how decisions are made.
Our commitment to give back is equally transparent — the 10% profit we allocate to communities will be tracked like an open endowment, showing where funds go and the impact they create. And at the core of it all: we remain open source. No black boxes. No closed walls. An environment anyone can inspect, understand, and build on.
Transparency isn’t a slogan for us — it’s the foundation. We build with data privacy in mind and give people clear, upfront visibility into what is being collected and by whom, pre and post installation. We’re also opening the business itself: a public dashboard on our website will share real information about salaries, financial performance, our product roadmap, and how decisions are made.
Our commitment to give back is equally transparent — the 10% profit we allocate to communities will be tracked like an open endowment, showing where funds go and the impact they create. And at the core of it all: we remain open source. No black boxes. No closed walls. An environment anyone can inspect, understand, and build on.
OUR first step
OUR first step
OUR first step
We’re launching a phone — and an operating system — built with these principles at the core:
* Safe by default
* Repairable by design
* Transparent in how it works
* Intentional in how it uses your attention
A device that grows with its user, not against them. This isn’t just a product. It’s a shift in how we relate to the digital world. If you believe technology should elevate people — not exploit — we invite you to help build what comes next.
We’re launching a phone — and an operating system — built with these principles at the core:
* Safe by default
* Repairable by design
* Transparent in how it works
* Intentional in how it uses your attention
A device that grows with its user, not against them. This isn’t just a product. It’s a shift in how we relate to the digital world. If you believe technology should elevate people — not exploit — we invite you to help build what comes next.
That’s the dashboard.
That’s the dashboard.
That’s the dashboard.
We now have enough data to stop pretending this is neutral.
tudies across the US and Europe show rising addictive social media use among young people. Anxiety, sleep disruption, and compulsive checking are climbing fast. And parents see something even more worrying: children glued to screens, attention spans collapsing, and platforms pushing content no parent would knowingly allow into their home.
None of this is surprising. When the goal is to maximise time on screen, products are built to do exactly that — endless scroll, auto-play, streaks, and engineered dopamine loops. When ads fund the system, children become the product. And when growth is everything, obsolescence becomes a strategy.
We now have enough data to stop pretending this is neutral.
tudies across the US and Europe show rising addictive social media use among young people. Anxiety, sleep disruption, and compulsive checking are climbing fast. And parents see something even more worrying: children glued to screens, attention spans collapsing, and platforms pushing content no parent would knowingly allow into their home.
None of this is surprising. When the goal is to maximise time on screen, products are built to do exactly that — endless scroll, auto-play, streaks, and engineered dopamine loops. When ads fund the system, children become the product. And when growth is everything, obsolescence becomes a strategy.
a journey we can't take alone
a journey we can't take alone
a journey we can't take alone
To be clear, we’re not claiming to have every answer. This is a long journey, and we know there’s work ahead to reach the full potential of what we’re building. But the fear of making mistakes along the way cannot become a reason to do nothing. We’re committed to proving that this model can work — and to showing why it matters for the people who use our technology and the communities it touches.
We’re beginning the work, but this change can’t happen alone.
Stand with us.
To be clear, we’re not claiming to have every answer. This is a long journey, and we know there’s work ahead to reach the full potential of what we’re building. But the fear of making mistakes along the way cannot become a reason to do nothing. We’re committed to proving that this model can work — and to showing why it matters for the people who use our technology and the communities it touches.
We’re beginning the work, but this change can’t happen alone.
Stand with us.
